Privacy Policy

Effective Date: April 21, 2026

TJC GROUP LLC dba The Jewelry Center (“The Jewelry Center,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.shoptjc.com, contact us, book an appointment, submit a form, call one of our locations, sign up for communications, or otherwise interact with us online or offline.

By using our website or providing information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information You Provide to Us

This may include:

Name
Email address
Phone number
Mailing address
Appointment details
Information submitted through website forms
Jewelry repair, custom design, engagement ring, gold buying, appraisal, or other service inquiries
Communication preferences
Any other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

IP address
Browser type
Device type
Pages viewed
Time spent on the website
Referring website, search engine, advertisement, or marketing source
General location information
Cookie and tracking technology data

This information helps us understand how people use our website and improve our marketing, website performance, and customer experience.

Call, Email, and SMS Information

If you call, email, text, or otherwise communicate with us, we may collect records of those communications. Calls may be recorded or transcribed for customer service, training, quality assurance, attribution, and marketing performance purposes, where permitted by law.

2. How We Use Your Information

We may use your information to:

Respond to your inquiries
Schedule appointments
Provide customer service
Process repair, custom jewelry, engagement ring, gold buying, appraisal, or other service requests
Send appointment reminders or follow-up messages
Send marketing emails or SMS messages, where permitted
Request reviews or feedback
Improve our website and customer experience
Measure the effectiveness of advertising and marketing campaigns
Personalize website content or advertising
Prevent fraud, misuse, or unauthorized access
Comply with legal obligations
Protect our business, customers, employees, and website

3. Cookies, Analytics, and Advertising

Our website may use cookies, pixels, tags, and similar tracking technologies. These tools help us operate the website, understand website traffic, improve performance, and measure advertising effectiveness.

We may use third-party services such as:

Google Analytics
Google Tag Manager
Google Ads
Meta/Facebook advertising tools
Podium
CallRail
Email marketing platforms
Appointment booking tools
Website form tools
Other marketing, analytics, and customer communication providers

These tools may collect information about your activity on our website and, in some cases, activity across other websites or platforms over time.

You can usually control cookies through your browser settings. However, disabling cookies may affect how certain parts of our website function.

4. How We Share Information

We do not sell your personal information in the traditional sense. However, some privacy laws define “sale” or “sharing” broadly to include certain advertising, analytics, or tracking activities.

We may share information with:

Website hosting and technology providers
Marketing and advertising partners
Analytics providers
Email and SMS communication platforms
Appointment scheduling or CRM providers
Call tracking and call recording providers
Professional advisors, such as attorneys, accountants, or consultants
Law enforcement, regulators, or government authorities when required by law
Successors or assigns in connection with a business transaction, merger, sale, or transfer of assets

We share information only as reasonably necessary for business, operational, legal, marketing, customer service, or compliance purposes.

5. Email and SMS Communications

If you sign up for marketing emails or text messages, or otherwise provide your contact information to us, we may use your information to send promotions, event invitations, appointment reminders, product updates, review requests, or other communications.

You may opt out of marketing emails by clicking the unsubscribe link in our emails. You may opt out of SMS messages by replying “STOP,” where applicable.

Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as appointment confirmations, repair updates, or responses to inquiries.

6. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no website, system, or method of transmission is completely secure. We cannot guarantee absolute security.

7. How Long We Keep Information

We retain personal information for as long as reasonably necessary to:

Provide services
Maintain customer records
Support business operations
Resolve disputes
Enforce agreements
Meet legal, tax, accounting, or reporting obligations
Improve our marketing and customer experience

When information is no longer needed, we may delete, anonymize, or securely retain it in accordance with our normal business practices.

8. Your Privacy Choices

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

Request access to personal information we have about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of certain marketing communications
Opt out of certain targeted advertising activities, where applicable
Limit certain uses of sensitive personal information, where applicable

To make a privacy request, please contact us using the information below.

9. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

10. Third-Party Websites

Our website may link to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing information.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the effective date at the top of this page. Your continued use of our website after any update means you accept the revised policy.