Shop Le Vian
Shop Le Vian in the Milwaukee Area
The Jewelry Center is an official Le Vian retailer! The trendsetting fashion house of fine jewelry, LeVian offers its innovative trend forecasts by revealing its mastery of colors in the language of LOVE. No one colors your world like LeVian. If there is a specific piece you are looking for, please feel free to text us a photo and we’ll be happy to assist!
What Makes Le Vian Special?
Le Vian is a family-owned jewelry company with a long history, dating from the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, Nadir Shah, one Persia’s most powerful rulers, chose them to safeguard the collection of jewels he had amassed. Today, Le Vian is at the forefront of creating the most exquisite natural fancy-color diamond and gemstone jewelry.
Le Vian’s Mission
Le Vian’s mission is to democratize luxury by making fine jewelry affordable. One strategy it employs is to find a gem that is highly available during the peak of its production in a particular mine, while it is still under-priced. Le Vian then incorporates these gems into beautiful pieces, preserving them as quality jewelry that’s more readily affordable due to the gems being less appreciated by collectors. Later, as the mine runs out and the supply of the gems becomes limited, the value of the jewelry rises, giving early buyers a significant gain in value.