Shop Diamonds in Milwaukee

Best Price Guaranteed!

At The Jewelry Center, we offer the most affordable diamonds – guaranteed. Our price guarantee on half-carat or larger diamonds ensures you get the best price for your budget. Text us today using the blue message box below to get started. With our diamond price guarantee, it doesn’t matter if you compare online or down the street. We will beat their price, or we will give you a $100 VISA Gift Card! 

Lab Grown & Naturally Mined Diamonds

Find Your Perfect Diamond at The Jewelry Center

At The Jewelry Center, our goal is to help you find the perfect diamond at an affordable price. We offer both naturally mined and lab-grown diamonds. Our goal is to educate each customer so they can buy with confidence. We’ve also been voted as “Milwaukee’s Top Jewelry Store” by Journal Sentinel readers and the Milwaukee public.

We understand that diamonds, both lab and natural, are a significant investment. We want you to have the knowledge to make an informed decision that is best for you.

Round Diamond
Lab Grown Diamond

Lab-Created vs. Natural Diamonds –
Which Should I Choose?

There is only one person who can answer that question… you! It all comes down to what you value in a diamond and an engagement ring. While some may try and tell you which is “better,” the most important truth is the message behind the diamond. At the end of the day, all diamonds – natural or lab – represent love.

Natural diamonds can give a feeling of mystery and significance. Created over billions of years, they truly are one of nature’s beautiful miracles. Lab-created diamonds on the other hand, can signify a more modern love. It can feel empowering to wear something that is the result of an incredible progression of our technology.