Gemological Institute of America – GIA

The World’s Diamond, Colored Stones and Pearl Authority

The GIA was established in 1931 as a non-profit institute for the public benefit. They are the leading source of knowledge, standards and education of gems and jewelry. The GIA established the 4Cs and the diamond grading system to create a uniform grading system for precious gemstones throughout the world.

The GIA continues to be on the cutting edge of gemological research and The Jewelry Center keeps up on all the latest research and findings, offering our customers the finest quality stones and most up-to-date knowledge of the jewelry industry. The GIA and The Jewelry Center both fully support conflict free diamond and gemstone mining. To learn more about the GIA and what they stand for, visit the official GIA website or stop in either the Brookfield or Greenfield storefront location today.

Shop available online jewelry from The Jewelry Center
Contact our experienced Milwaukee area jewelers to learn more about the GIA today.