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Extensive Selection of High Quality Diamonds

The Jewelry Center boasts a large selection of GIA certified and non-certified loose diamonds for you to choose from. We can create a custom jewelry statement piece when you select a loose diamond from our exquisite collection. Whether you’re looking for something affordable or extraordinary, our collection has a stone to fit your needs with loose diamonds in all shapes and sizes starting at just $199. The Jewelry Center provides you with endless opportunities to create the perfect jewelry piece.

Diamond Elements to Know: Shape, Carat, Cut, Color Clarity, Price

The Jewelry Center has a variety of shapes for you to choose from. Whether you are looking for something traditional like Round or Princess Cut, or more exotic shapes such as Asscher or Radiant Cut, we have a great selection in all price ranges:


  • Round
  • Princess
  • Marquise
  • Emerald
  • Heart
  • Asscher
  • Oval
  • Pear
  • Radiant
  • Triangle
  • Cushion


The size of your diamond is primarily determined by its carat weight, with carat weight usually expressed in terms of points or fractions.  For example, a 25 point diamond is equivalent to a ¼ carat diamond. Whether you are looking for stone to stand out or blend in, visit The Jewelry Center, our collection has the right stone for you and our team of professional jewelers will help you find it.


The cut of the diamond helps determine its brilliance or sparkle with Ideal Cut being the ultimate grade.  In the absence of a GIA certificate stating the diamond is an ideal cut, trust your eyes.  The more brilliance and sparkle the better the diamond is cut to ideal proportions.


Diamonds vary in color from colorless to fancy.  Most customers will choose loose diamonds in D-J color as representing the best value given appropriate cut and clarity. The Jewelry Center offers a deep selection in these grades to help you get the most diamond for your money


A diamond is distinguished by its natural characteristics. These characteristics can be present on the surface (blemishes) or within the stone (inclusions). The clarity is judged by the number and types of these characteristics and is designated using a scale that runs from flawless to inclusions visible with the naked eye.  Our exquisite collection of loose diamonds has been carefully selected by our diamond grader for the highest quality and clarity that you’ll want to show off to your family and friends for years to come.

Let the Milwaukee diamond experts in Greenfield and Brookfield help you find the diamond of your dreams while keeping your wallet intact! You’ll see a wide selection from unbelievably affordable diamonds to diamonds that are once in a lifetime investment opportunities, only at The Jewelry Center.

Select the perfect diamond for your eye catching statement piece.

Shop all diamond jewelry available online.
Contact our Greenfield goldsmith for more information on the loose diamonds we have available.