Since 1979, Effy Hematian has been designing some of the world’s most distinctive jewelry. As a professionally trained engineer, Effy’s bold, stylish jewelry fuses an adventurous sensibility with meticulous craftsmanship. The flawlessly made, trend-driven pieces are instantly recognizable thanks to vivid gemstones that appeal to your inner explorer. Exotic touches and global influences make each piece of Effy Jewelry stand out — but Effy’s crystal clear vision allows for endless mixing and matching.

The Jewelry Center carries a diverse collection of Effy rings, pendants, earrings and more in affordable sterling silver and luscious gold with diamonds and colored stones. You’ll find celebrities wearing Effy at the Grammy’s, the Oscar’s, the Golden Globe Awards and wherever else they roll out the red carpet. We invite you to slip on a piece of Effy jewelry and become a local celebrity of your own right – only at The Jewelry Center in Greenfield and Brookfield.

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Greenfield Location

Brookfield Location