The first glimpse should
sear into her brain. Forever.
Jewelry that lasts forever - Only at The Jewelry Center®
Skip the 2 Months’ Salary Sales Pitch
Get the Most for your Money - Only at The Jewelry Center®
A little Sparkle Speaks Volumes.
Get heard - Only at The Jewelry Center®
Find the Perfect Accent Piece
Stand Out in ANY Crowd - Only at The Jewelry Center®
you check the time on your smartphone? peasant.
Step Up Your Clock Game - Only at The Jewelry Center®
Jewelry Designers See the World a little Differently
Beauty in Every Shape, Size and Color - Only at The Jewelry Center®
YOUR birthstone is unique to you,
and at least half a billion other people
…and they’re still cool!
Claim your birthright! - Only at The Jewelry Center®
Do You Own a Triple Lens Loupe? We Do!
Know your Jewelry’s Value;
Restore your Jewelry’s Worth - Only at The Jewelry Center®
Turn clutter into cash.
Fair Offers that Get You Paid - Only at The Jewelry Center®
Popular Breath Thieves
Fresh from the Forge
Layton Plaza, 7477 W. Layton Ave. Greenfield, WI 53220
The Jewelry Center
We Buy Gold & Jewelry
Tri-City Bank Building, 17100 W Bluemound Rd Suite 206, Brookfield, WI 53005
Alison & Ivy Designer Monogram Jewelry Collection
Bridal Bells
Camelot Bridal Jewelry
Chamilia Beads, Charms & Bracelets
Citizens Watches
Effy Designer Jewelry
Galatea Jewelry By Artist
Jennifer Lopez Collection by Endless
Kattan Diamonds and Jewelry
Lashbrook Mens Wedding Bands
Quality Gold
Romance Diamond Bridal Collection
S. Kashi & Sons New York Designer Jewelry
Stuller Fine Jewelry
Triton Mens Jewelry
Valina Bridal Collections
Wind & Fire

The Jewelry Center: High Quality Diamonds and Gemstones

From Fine Jewelry to Fashion, our Selection Outshines the Best

The Jewelry Center has been providing the greater Milwaukee area with fine jewelry for over a decade. Our friendly, knowledgeable staff is dedicated to helping you find the perfect piece. We offer everything, including:

Experience our extensive selection and exceptional value whether you shop online or in our Greenfield or Brookfield store locations, only at The Jewelry Center.

Wedding Jewelry

From the perfect engagement ring to stunning bridal sets and wedding bands, The Jewelry Center is the authority on wedding jewelry. We offer an expansive selection of wedding jewelry to suit any style and budget. Shop the latest styles from popular designers, like Camelot, Kattan and Skashi. Choose from one of our beautifully crafted pieces currently in-stock or we can bring your custom designs to life.

Jewelry Repairs and Appraisals

With an onsite goldsmith in our Greenfield store, The Jewelry Center provides customers with high quality, long lasting repairs. From polishing jewelry to like-new conditions to re-tipping prongs or resizing a wedding band, our experienced jewelers have the knowledge and experience to get the repair done quickly and correctly, never sacrificing the quality or structure of your fine jewelry.

Watch Repairs

The Jewelry Center staff has extensive experience working with timepieces. Not only are we the home of the $2.99 watch battery, we also size watchbands, replace crystals and perform any other maintenance and repairs your watch requires.  Full service, affordable watch repair, only at The Jewelry Center.

Loose Diamonds for a Custom Designed Piece

Our Brookfield and Greenfield storefront locations carry a wide selection of top quality GIA certified and non-certified loose diamonds. Match your favorite shape to a popular in stock setting. Or, if your love is too unique for an off-the-shelf engagement ring, create a custom engagement ring using a hand-picked diamond and custom setting for a beautiful, long lasting testament to the love you share. Stop in either of our storefronts to view our selection today.

Fine Jewelry from Top Designers to One-of-a-Kind Custom Pieces

At The Jewelry Center, you’ll find the perfect piece. We offer all the latest designer styles, including Effy, Chamilia, Endless, Wind & Fire and many more! Our talented and experienced staff has extensive experience working with the hottest trends in designer jewelry. The Jewelry Center provides customers with a fun, non-intimidating shopping experience, offering assistance when needed so you can buy with confidence. Stop in or shop our online inventory today.

Sell Your Unwanted Diamonds and Jewelry

The Jewelry Center is one of the largest jewelry, diamond, watch and coin buyers in the state of Wisconsin. We buy unwanted items at both our Greenfield and Brookfield store locations. From 10k to 24k gold, we’ll pay you top prices in cash for your unwanted jewelry, diamonds, watches and coins.

Guaranteed In-House Financing

The Jewelry Center offers third party financing on approved credit through our outside financing sources and guaranteed in-house financing on select merchandise with sufficient money down. We believe beautiful fine jewelry should be available to everyone - we’ll do everything we can to ensure you walk out with the perfect new jewelry piece. Guaranteed in-house financing, only at The Jewelry Center.

Shop our online jewelry selection or stop in and visit our Greenfield or Brookfield jewelers today.